Traditional marketing refers to conventional methods of promoting products or services that have been used for decades. This includes tactics such as print advertisements, television and radio commercials, direct mail, billboards, and event sponsorships. Traditional marketing relies on mass media channels to reach broad audiences and create brand exposure. While traditional marketing can be effective in reaching certain demographics, it tends to be more costly and less targeted compared to internet marketing. However, it still plays a significant role in reaching audiences who may not be active online or who are more responsive to traditional advertising methods.

Internet marketing, also known as digital marketing, leverages online channels and platforms to reach target audiences and promote products or services. This includes tactics such as search engine optimization (SEO), social media marketing, email marketing, content marketing, pay-per-click (PPC) advertising, and influencer marketing. Internet marketing offers businesses the ability to target specific demographics, personalize messaging, and track results in real-time. It is often more cost-effective and measurable compared to traditional marketing methods. Additionally, internet marketing allows for greater interactivity and engagement with audiences, as well as the ability to adapt and optimize campaigns based on performance metrics.